Promotion Infrastructure for Modern FMCG

Connect brands, retailers and shoppers through one intelligent promotion platform.

By digitalizing demand generation and in-store execution at scale.

BRANDS
Campaign Command Center

Configure promotion mechanics, eligible products, retail coverage and reporting views.

SHOPPERS
Conversational Engagement

Acquire and guide shoppers through promotions using familiar messaging experiences.

RETAILERS
Dompet Kartini Verification

Verify vouchers, upload receipts and manage store-level execution.

IMAGE RECOGNITION
Display IR · Receipt IR

Automatically validate shelf displays and purchase receipts.

Trusted by leading FMCG manufacturers

Abbott
Bayer
Greenfields
Heavenly Blush
Kalbe Nutritionals
Kraft Heinz
Mayora
Mead Johnson Nutrition
Morinaga
Nestlé
P&G
Philips
Pringles
Reckitt
TACO
Wyeth
XL
Abbott
Bayer
Greenfields
Heavenly Blush
Kalbe Nutritionals
Kraft Heinz
Mayora
Mead Johnson Nutrition
Morinaga
Nestlé
P&G
Philips
Pringles
Reckitt
TACO
Wyeth
XL
Recognition & Trust

Recognized for innovation, execution and enterprise-grade security.

Kartini is trusted by brands and industry partners across Southeast Asia. Our platform combines operational scale with security and governance standards expected by global FMCG organizations.

CyberVadis logo
CyberVadis
Gold Certification for CyberSecurity

Recognition of Kartini's commitment to robust cybersecurity governance and operational risk management.

Marketing Interactive logo
Marketing Interactive
Best Consumer Campaign

Awarded for delivering impactful shopper engagement campaigns through digital promotion technology.

WhatsApp logo
WhatsApp
Official Business Solution Provider

Kartini integrates directly with WhatsApp Business capabilities to power large-scale shopper engagement journeys.

Why Kartini

Promotions are still fragmented. Execution should not be.

Kartini unifies campaign deployment, shopper engagement, retailer participation, Image Recognition verification and performance reporting in one connected environment.

Faster Deployment

Launch consumer and trade promotion programs without relying on disconnected tools and manual coordination.

Stronger Verification

Validate receipts, shelf execution and retailer activity through structured workflows and Image Recognition outputs.

Unified Visibility

Monitor redemption, participation, compliance and campaign health from a single reporting layer.

Retail Readiness

Support retailers with smoother redemption, reimbursement and store-level execution processes.

Regional Presence

Operating across Southeast Asia with proven market execution.

Kartini supports promotion programs and retail execution initiatives across Southeast Asia, helping brands deploy scalable engagement infrastructure across multiple markets.

Live Markets

Active promotion infrastructure today

Live
ID

Indonesia

Live
MY

Malaysia

Live
SG

Singapore

Digital Voucher DistributionGift with PurchaseLoyalty ProgrammeVisibility & Distribution Drive

Launching Soon

Expansion pipeline for 2026–2027

Philippines

Code: PH

Soon

Thailand

Code: TH

Soon

Vietnam

Code: VN

Soon

Taiwan

Code: TW

Soon
Market entry planning in progress
Channel Flexibility

Try the experience your shoppers will have.

Pick a messaging channel, choose a Kartini module, and tap the speech bubble to simulate a real shopper journey — exactly the way it runs in market.

1. Choose a channel
2. Choose a module

3. Tap the highlighted speech bubble at the bottom of the chat to send the next message. Kartini will reply in real time — just like a live shopper conversation.

Kartini
DVD Program • online
Today
Live simulation • WhatsApp • Digital Voucher Distribution
Tech Stack

A modular promotion stack built for real retail environments.

Kartini combines promotion orchestration, shopper engagement, retailer enablement, Image Recognition and analytics in a system that adapts to brand objectives and field execution realities.

DVD

Digital Voucher Distribution

Deliver targeted, trackable vouchers straight into the hands of qualified shoppers — with built-in fraud controls and real-time redemption visibility.

GWP

Gift With Purchase

Reward verified purchases instantly with cashback or gifts. Receipt validation, e-wallet payouts and claim rules orchestrated in one structured flow.

LP

Loyalty Program

Turn every receipt into points and every point into a reason to come back. Configurable earning, redemption and tiering that keeps shoppers engaged.

VDD

Visibility & Distribution Drive

Empower field teams and merchandisers to capture shelf reality — share-of-shelf, stock depth, pricing and promo compliance, audited from the outlet floor.

DK

Dompet Kartini

A retailer wallet that makes voucher verification, reimbursement and outlet payouts effortless — building trust and faster participation at the trade.

DI

Display IR

Image Recognition that validates shelf displays, planograms and visual execution standards — turning every photo into auditable, comparable data.

RI

Receipt IR

Image Recognition that authenticates receipts and converts raw images into structured purchase data — the backbone of every reward and insight.

AN

Analytics & Reporting

One unified view across campaigns, shopper funnels, retailer activity and IR outputs — so every brand decision is grounded in live evidence.

Business Intelligence

Real-time visibility into promotion performance and retail execution.

A unified command layer to monitor campaign performance, shopper engagement and retail compliance — switch modules to explore live, module-specific intelligence.

Try it out — click the tabs below to explore each module
Portal Kartini · Digital Voucher Distribution
Live
Booked Vouchers
84,210
+12% vs last week
Redemption Rate
78.4%
Above 70% target
Unique Shoppers
61,902
Across 412 outlets
Active Outlets
412
+28 onboarded

Booked Vouchers vs Redeemed Vouchers

Last 7 days

Redemptions by Channel

Last 30 days

Top Performing Cities

Vouchers · Redeem %
CityVouchersRedeem
Jakarta2,34192%
Bandung1,90489%
Surabaya1,11285%
Medan87967%
Makassar74281%

Redemption Funnel

Live
Hit120,000
Booked Vouchers84,210
Activated Vouchers67,180
Redeemed Vouchers47,180
Testimonials

Proof from the teams behind high-performance campaigns.

Kartini helps brands turn fragmented campaign activity into a more measurable, verifiable and scalable operating model.

“Kartini helps us think about promotions as an operating system, not just a campaign mechanic.”
A
Client Name Placeholder
Commercial / Marketing Leader
“The value is not only in the voucher. It is in the visibility, structure and speed of execution.”
B
Client Name Placeholder
Sales / Trade Marketing Leader
“Retail participation becomes more practical when verification and reimbursement are designed into the same flow.”
C
Partner Placeholder
Retail / Operations Stakeholder
Leadership Team

Leadership guiding Kartini's growth across technology, retail and FMCG.

Kartini's leadership team brings together commercial, operational, technical and regional expertise to support scalable promotion platforms across Indonesia and international markets.

HH
Husain Haykal
Founder & CEO
DA
Dewina Aprianasari
Head of Accounts — ID
SL
Steve Leonardy
Head of Operations
HM
Hary M. Nugraha
CTO
DG
Duncan Gates
GM — APAC
MK
Marissa K. Thalib
International BD & Accounts Director
MR
Muhammad Reza
Commercial Advisor
PT
Pelitawan Tjandrasa
Technical Advisor
Get Started

Transform the way promotions connect brands, retailers and shoppers.

Deploy nationwide consumer and trade promotions faster, gain real-time retail visibility, and drive measurable growth across your distribution network with Kartini.